Three Emerging Technologies We Love

At Civic Edge, we’re always thinking about new and interesting ways to help our clients connect with the public. Here are a few high-tech options that we think are worth the effort.

Augmented Reality (AR)

AR creates an interactive experience in the real-world environment. Unlike Virtual Reality, AR adds to the reality you would normally see. We love AR because it:

  • Makes learning more engaging and fun, which often translates to higher levels of engagement
  • Doesn’t require any expensive hardware for users (unlike VR). All a user needs is a smartphone, tablet, or computer
  • Universally accessible regardless of education or training – anytime, anywhere

Examples we love:

Interactive Data Visualizations

Data can be hard to digest, but it doesn’t have to be. Visualizations make complex data sets intuitive and understandable. We love data visualizations because:

  • People love pretty things – data’s no exception
  • You can make any topic interest by making the data personal and drawing the viewer in
  • Plus, they’re fun to share on social media!

Examples we love:

Event-based Applications

Event apps are super practical. They eliminate the need to hand out bulky folders filled with schedules and speaker bios – and you know your attendees won’t leave their phone in their hotel room! But there are other pluses you may not have considered. Let’s go:

  • An event is only as successful as its branding – an app sets the tone and builds the brand of the event. Use your app to reinforce your organization’s messaging and unique value proposition
  • Apps allow attendees to maximize the cost of their ticket by networking on the app before, during, and after the event
  • There’s only so much sponsorship real estate at a conference. Give sponsors unique opportunities to interact with participants and boost their visibility

Examples we love: