Contra Costa Transportation Authority

Strategic Communications

From Communications Audit to Award-winning Public Engagement Tool 


The Contra Costa Transportation Authority (CCTA) plans and delivers transportation infrastructure projects and programs for the County of Contra Costa. It is also the county’s designated Congestion Management Agency (CMA) and is responsible for putting programs into place to keep traffic levels manageable. CCTA hired Civic Edge in 2011 to conduct a communications audit and develop a strategic communications and again in 2012 to implement it. 


Our team reviewed  the agency’s existing collateral material, website, and traditional, and social media. Our approach focused on connecting CCTA’s work to people’s everyday lives in real and meaningful ways. Implementation of the strategy included a redesign of the agency’s website and led to development of the award-winning online public engagement tool Civic Edge’s scope was further expanded in 2014 to continue implementation of the agency’s communications program and include event services, from groundbreaking ceremonies to media events.  

Paving the Way for Public Participation

With greater awareness and understanding of community needs, CCTA increased public participation in the countrywide transportation planning process to the highest it had been in recent memory.  

Project Expertise

  • Communications strategy
  • Website development
  • Integrated social media
  • Project identity creation
  • Collateral development
  • Media communications and media relations
  • Community engagement