The Office of Economic and Workforce Development hired Civic Edge in 2014 to assist with an outreach campaign to raise awareness for the implementation of the gross receipts tax, approved by California voters in 2012 under Proposition E.
In 2014, Civic Edge and lowercase productions (lcp) developed a marketing campaign for OEWD to complement the city’s Shop and Dine in the 49 initiative. In partnership with American Express and their national Shop Small campaign, Civic Edge and lcp created a sequence of iconic illustrations and stimulating ads that encouraged residents to frequent small businesses during the holiday season.
In 2016, Civic Edge and lowercase productions were hired to lead OEWD’s Open for Business campaign. Together, we developed focused, customized marketing materials that incorporate the unique identity of each neighborhood, reminding residents and visitors alike that the city’s vibrant shopping districts are open for business during major city infrastructure projects.