New Leadership, New Mission
Introducing a new boss – and an updated organizational mission – to Bay Area stakeholders can be a big lift. In 2015, The San Francisco Foundation (TSFF) did just that, with the strategic support of the Civic Edge team.
Civic Edge helped The San Francisco Foundation create a campaign called Voice, a five-county public engagement effort designed to introduce the foundation’s new CEO to the broader public, redefine the organization’s reach to extend beyond San Francisco, and gain a better understanding of community needs.
We helped TSFF create a brand identity for their campaign, develop a microsite to house information about public events, and most importantly, collect stories of people’s lived experiences. We tapped a diverse and broad audience, which included elected officials from various Bay Area cities and leaders of local community organizations and their constituents. This strategy work culminated in a series of five events that united sometimes disparate audiences during hugely successful, impactful, county-focused, half-day gatherings.